Day 4: Eurosport

We took class on the road again, this time, to the broadcast home of one of the world’s largest sports networks – Eurosport. We were very lucky to receive such a warm and generous welcome, from the croissants to their time and wisdom. We learned/discussed rights acquisitions for sports/events/leagues; their immense broadcast operations to 99 countries in 20 languages; their set; and how they approach sports journalism/content development. A day to remember – MERCI to everybody at Eurosport!!!


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